It was founded in 1999 and by an eBay veteran, but is Worldwide Brands still worth the very high price tag of $299 for membership – or has it been over shadowed in recent years by newer and more automated rivals like Ali Express?
Worldwide Brands was set up to help eBay sellers find high quality but cheap suppliers – both reliable enough to trust with their precious feedback scores and cheap enough to sell on a site like eBay for a profit.
It was really successful – many people paid, and continue to pay, the $299 membership fee (sometimes there are discounts of as much as $50, making it $249).
The problem with Worldwide Brands is that it's not automated – it's very manual and slow to use.
Yes, the search feature is efficient and you can search through over 16 million products from about 8,000 suppliers easily, but when it comes to buying from these suppliers you have to contact each one individually and deal with them by email or over the phone.
New alternatives, like Ali Express and DHGate, have come along and they integrate directly with many online stores. With Ali Express, for example, you can import products directly and even automate the fulfilment process with drop shippers through an app called Oberlo.
That's not something that Worldwide Brands can't match at the moment – so for many, there are easier and cheaper options now.